Don’t put about the company information on the home page. Nobody cares who you are. They only care what’s in it for them. What they’re there for is not an education about you. Tell customers how they will benefit from doing business with you. Use your unique selling proposition.
About the company need to be there, because once they like your product or service offering they are going to check you out. But in the navigation, not on the home page.
The site should always be set up customer centric. Customer centric, not company centric.
