Customers don’t care who you are…yet!

//Customers don’t care who you are…yet!

Customers don’t care who you are…yet!

Don’t put about the company information on the home page. Nobody cares who you are.  They only care what’s in it for them.  What they’re there for is not an education about you.  Tell customers how they will benefit from doing business with you.  Use your unique selling proposition.

About the company need to be there, because once they like your product or service offering they are going to check you out. But in the navigation, not on the home page.

The site should always be set up customer centric.  Customer centric, not company centric.

2014-02-03T13:51:03-05:00 0 Comments

About the Author:

My mission is to help business owners find their prospects and turn them into customers by using proven and effective (traditional and web) marketing and advertising. In addition, I evaluate companies’ current marketing and advertising and show them alternative, cost effective solutions that could yield a higher return.