Many companies feel that direct mail is too expensive or a waste of time, but a carefully executed, strategic campaign can make the cash register ring, cha-ching!
Don’t send out thousands of run-of-the-mill letters or postcards before reading this.
Here are some tactics to get you started.
Be creative and calculated.
Use A Highly Targeted List
Many companies use outdated means to acquire names and addresses. They guess (and usually are wrong) at their customer demographic and psychographic, and they buy thousands of names of people or companies who don’t have the slightest need for, or care about, their product or service. Make sure you run a fresh customer demographic and psychographic profile of the top 20 percent of your clients who bring in 80 percent of your income. Then buy more of THE EXACT SAME customer profiles.
Have a Fantastic, Can’t-Refuse Offer and Don’t Let Your Ego Get In The Way
Companies send direct mail and […]